STRATEGIC PLANNING, GRAPHIC DESIGN, WEBSITE, MARKETING, SOCIAL MEDIA

Personal trainer and founder of dads-only fitness group Legendaddy, engaged Three Peas Marketing to improve his brand awareness and generate more leads for his amazing business transforming the lives of Gold Coast dads.

More than just digital marketing…

As an established business of over three years, Legendaddy founder Mitch Lowe had already helped over 300 fathers experience life-changing transformation through his program.

However his lead generation had come mostly from Facebook ads, which due to algorithm changes had almost stopped completely by mid-2021. The old methods he had used before were no longer working, and he needed help.

The Three Peas met with Coach Mitch for a strategic planning session, and created a business and marketing plan that encompassed a range of strategies, tactics and channels as well as the creation of a sales funnel to improve his conversion rate.

STYLE GUIDE DESIGN

WEBSITE / LANDING PAGE DESIGN & COPYWRITING

Branding & Marketing

Part of the marketing strategy included a brand awareness campaign, targeting the geographic area surrounding the gym where the program is based.

This included the creation of brochures and magnets for local referral partners, bumper stickers for the Legendaddy members, vehicle signage for Coach Mitch’s car, A-frame trailer signage, and hat and shirt designs for the members – all of which Three Peas designed and supplied through our printing & merchandising partners.

VEHICLE SIGNAGE DESIGN

HAT DESIGN & SUPPLY

DL TRI-FOLD BROCHURE DESIGN, COPYWRITING & PRINT

BUMPER STICKER DESIGN & PRINT

MAGNET DESIGN & PRINT

Media & Publicity

Media exposure is also an ongoing piece of the brand awareness strategy, and in the first month alone, Legendaddy featured in the media FIVE times from just three media releases, putting Mitch’s business in front of tens-of-thousands of potential clients and raising his profile and credibility.

MEDIA & PUBLICITY

SOCIAL MEDIA CONTENT

The difference between Legendaddy and any other fitness program is that we know being a dad means you are a part of a family.
That is why we love our Family workout sessions like this awesome beach workout!
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#legendaddy #brotherhood #grateful #goldcoast #mates #dad #fit
Hey Legend,
Are you a man who wants more success in his physical & mental health, relationships, and his career or business in 2022.
➜ Are you a man who struggles with confidence and a lack of direction in your life?
➜ Do you dread getting out of bed in the morning because you know it’s going to be the same BS as yesterday?
➜ Do you secretly avoid looking at yourself in the mirror, and lack the confidence to go out and meet new people?
➜ Do you feel stressed out, low on energy and unsure of how to change these circumstances in your life?
➜ Are you ready to lift yourself out of that rut and start building the life you really want?
If you answered “YES” to any of the above, I invite you to join us for the first ever UNBREAKABLE MAN Retreat in March 2022.
Be sure to head over to https://legendaddy.com.au/unbreakable to secure your spot for our first ever mens retreat "The Unbreakable Man" TODAY!
The retreat is booked from the 4th - 6th of March next year, and tickets are selling FAST🔥
So be QUICK because there is only room for 25 men! If you are keen to join a group of epic men just like yourself on this one-of-a-kind retreat, make sure you secure your spot NOW with a $100 deposit!
PS - This is open to all men, not just dads!!
👉👉 BOOK THROUGH WEBSITE: LINK IN BIO
#mensretreat #booknow #bequick #limitedtickets #menshealth
Episode 10 is now LIVE!!!
FIT CLUB FOR DADS is a podcast all about helping fathers become the fit, strong and confident men they need to be for themselves and their families.
Search "Fit Club For Dads" on Spotify, Apple, Google or wherever you get your podcasts and make sure to SUBSCRIBE to be alerted when a new episode drops.
Get amongst it legends, and be sure to share with any of your Dad mates who could use some inspiration.
CHECK IT OUT: https://anchor.fm/fitclubfordads
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#legendaddy #brotherhood #grateful #goldcoast #mates #dad #fit
Hey Legend, 
Are you a man who wants more success in his physical & mental health, relationships, and his career or business in 2022.
➜ Are you a man who struggles with confidence and a lack of direction in your life?
➜ Do you dread getting out of bed in the morning because you know it’s going to be the same BS as yesterday?
➜ Do you secretly avoid looking at yourself in the mirror, and lack the confidence to go out and meet new people?
➜ Do you feel stressed out, low on energy and unsure of how to change these circumstances in your life?
➜ Are you ready to lift yourself out of that rut and start building the life you really want?
If you answered “YES” to any of the above, I invite you to join us for the first ever UNBREAKABLE MAN Retreat in March 2022.
Be sure to head over to https://legendaddy.com.au/unbreakable to secure your spot for our first ever mens retreat "The Unbreakable Man" TODAY!
The retreat is booked from the 4th - 6th of March next year, and tickets are selling FAST🔥 
So be QUICK because there is only room for 25 men! If you are keen to join a group of  epic men just like yourself on this one-of-a-kind retreat, make sure you secure your spot NOW with a $100 deposit!
PS - This is open to all men, not just dads!!
👉👉 BOOK NOW: https://legendaddy.com.au/unbreakable
#mensretreat #booknow #bequick #limitedtickets #menshealth
Two new podcast episodes are now LIVE!!! 
Both with really important messages that all legends really should hear.
FIT CLUB FOR DADS is a podcast all about helping fathers become the fit, strong and confident men they need to be for themselves and their families.
Search "Fit Club For Dads" on Spotify, Apple, Google or wherever you get your podcasts and make sure to SUBSCRIBE to be alerted when a new episode drops.
Get amongst it legends, and be sure to share with any of your Dad mates who could use some inspiration.
CHECK IT OUT:  by searching fitclubfordads on Spotify / Apple music or Anchor
#legendaddy #brotherhood #grateful #goldcoast #mates #dad #fit
$100 BUCKS - That's all it takes to secure your spot at our first ever mens retreat "The Unbreakable Man" happening 4-6 March next year.
Although that might seem ages away, you'll want to be QUICK about booking because there's only room for 25 men, and the tickets are already selling FAST 🔥... so if you are keen to join myself and a group of other epic men just like yourself, then get head to https://legendaddy.com.au/unbreakable TODAY and register your spot.
Because I know this is going to be epic, and I'd hate for you to miss out brother!
PS - This is open to all men, not just dads!!
👉👉 BOOK NOW: https://legendaddy.com.au/unbreakable
😂 CAPTION THIS...
🔥HUGE ANNOUNCEMENT 🔥I'm super excited to share something I've been working on for a little while... my very first MENS RETREAT - The Unbreakable Man - which is NOW OPEN for registration. 💪
➜  Are you a man who struggles with confidence and a lack of direction in your life?
➜  Do you dread getting out of bed in the morning because you know it’s going to be the same BS as yesterday?
➜  Do you secretly avoid looking at yourself in the mirror, and lack the confidence to go out and meet new people?
➜  Do you feel stressed out, low on energy and unsure of how to change these circumstances in your life?
➜  Are you ready to break free of that rut and start creating the life you really want (and deserve)?
If you answered “YES” to any of the above, I invite you to join us for the first ever UNBREAKABLE MAN Retreat in March 2022.
THERE ARE JUST 25 SPOTS AVAILABLE, AND EARLYBIRD TICKETS ARE JUST $500 FOR THE ENTIRE WEEKEND - THESE PLACES WILL NOT LAST LONG!!
Find out more and SECURE YOUR SPOT today ($100 deposit is all it takes) at: www.legendaddy.com.au/unbreakable
Shoot me an email or DM if you have any questions - you do not want to miss this! 💪💪💪
This is why I do what I do, I bloody love it! And I love seeing the transformations of the legendads, both mentally and physically! 💪💪
Have a great week legends!
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 #legendaddy #brotherhood #grateful #goldcoast #mates #dad #fit #parenting #goldcoastfitness #fitdad #menshealth #onamission #needyourhelp #dadfriends #igotyou
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