Personal trainer and founder of dads-only fitness group Legendaddy, engaged Three Peas Marketing to improve his brand awareness and generate more leads for his amazing business transforming the lives of Gold Coast dads.

More than just digital marketing…

As an established business of over three years, Legendaddy founder Mitch Lowe had already helped over 300 fathers experience life-changing transformation through his program.

However his lead generation had come mostly from Facebook ads, which due to algorithm changes had almost stopped completely by mid-2021. The old methods he had used before were no longer working, and he needed help.

The Three Peas met with Coach Mitch for a strategic planning session, and created a business and marketing plan that encompassed a range of strategies, tactics and channels as well as the creation of a sales funnel to improve his conversion rate.

STYLE GUIDE DESIGN

WEBSITE / LANDING PAGE DESIGN & COPYWRITING

Branding

Part of the marketing strategy included a brand awareness campaign, targeting the geographic area surrounding the gym where the program is based.

This included the creation of brochures and magnets for local referral partners, bumper stickers for the Legendaddy members, vehicle signage for Coach Mitch’s car, A-frame trailer signage, and hat and shirt designs for the members – all of which Three Peas designed and supplied through our printing & merchandising partners.

VEHICLE SIGNAGE DESIGN

HAT DESIGN & SUPPLY

DL TRI-FOLD BROCHURE DESIGN, COPYWRITING & PRINT

BUMPER STICKER DESIGN & PRINT

MAGNET DESIGN & PRINT

Media & Publicity

Media exposure is also an ongoing piece of the brand awareness strategy, and in the first month alone, Legendaddy featured in the media FIVE times from just three media releases, putting Mitch’s business in front of tens-of-thousands of potential clients and raising his profile and credibility.

MEDIA & PUBLICITY

SOCIAL MEDIA CONTENT

Just a reminder lads, it takes 80% mindset and 20% skill to be LEGEND!
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#legendaddy #brotherhood #grateful #goldcoast #mates #dad #fit #parenting #goldcoastfitness #fitdad #menshealth #onamission #needyourhelp #dadfriends #igotyou
Show some love to the group of Legends out there doing the Raw Challenge today 👊🏻This is a pic from the 2019 crew - we often take on challenges and push our limits with things like the Raw and Spartan events.It’s all about teamwork, mental toughness and being with an epic group of like-minded men.If you’re a GC Dad and that sounds like something you’d like to be part of, head to our website and click the button to see if you qualify, and come join the crew!! 💪🏻#legendaddy #rawchallenge2021 #fitdads #liveyourlife #personalgrowth #mentaltoughness #strong #youvegotthis #goteam #dads #fit #mates #joinus #legends
Nice morning for a bit of post-workout beach footy. Did you know partners and kids are welcome at our weekend sessions? 🤩Enjoy your weekend all 🙌🏻#beachbootcamp #saturdaymorning #startthedayright #legendaddy #familyfriendly #fun #fit #family #dads
The Legends all up early for a beach workout 👊🏻 #saturday #beach #workout #fitness #bootcamp #legends #morning #riseandshine #legendaddy #mensfitness #familyfriendly
Don’t miss out 💪🏼 Enter our giveaway now to win!See previous competition post for details 🙌🏼
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#legendaddy #entertowin #takecontrolofyourhealth #dads #goldcoastdads #goldcoast
🚨COMPETITION TIME🚨 The Legendaddy program is as much about MENTAL HEALTH as it is about PHYSICAL health...That's why, to mark Mental Health Week 2021 (9-17 October) we are giving away *3 MONTHS FREE* to our Legendaddy group fitness program including gym membership, to one lucky GC Dad!BUT we need your help to reach as many dads as possible with this amazing offer - so we're ALSO giving away a $100 GIFT CARD to someone who helps us spread the word by LIKING, SHARING or TAGGING a GC Dad on this post.GC DADS: To enter to WIN the 3 MONTHS FREE, here's what to do:
1. Visit www.legendaddy.com.au
2. Click "See if you qualify" and complete the questions (we want this to go to someone who can actually use it and benefit from it!!)
3. All dads who complete the questionnaire and qualify will automatically go in the draw to win!PLUS: Any dads who JOIN the Legendaddy challenge in the month of October get 3 BONUS entries into the draw!So GET TAGGING and SHARING and let's support more GC Dads look after their mental (and physical) health.TERMS:
- Every like, share and tag on this competition post is worth 1 entry into the draw for the $100 gift card. This draw is open to anyone within Australia.
- Tthe 3 months free competition is open to new & non-current members only (aka anyone who does not have an active membership as at 9 Oct 2021).
- Only those who complete the questionnaire and are eligible for the program will receive an entry.
- Winner will be drawn randomly Monday 1 November 2021 and notified via phone and email.
Fitspo Friday!Brendan was just like many dads who due to a busy family life, lost himself. Now he is part of the Legendaddy community he is fitter, stronger and able to chase around his kids!Want to be like Brendan? Head to our website to join the Legendaddy community. We would love to have you 💪
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#legendaddy #brotherhood #grateful #goldcoast #mates #dad #fit #parenting #goldcoastfitness #fitdad #menshealth #onamission #needyourhelp #dadfriends #igotyou
Here is your daily reminder to keep striving for your goals 💪Need help staying motivated? Come check out our fitness community, link in bio for more info 👏
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#legendaddy #brotherhood #grateful #goldcoast #mates #dad #fit #parenting #goldcoastfitness #fitdad #menshealth #onamission #needyourhelp #dadfriends #igotyou

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